Client Projects | Kaycelyn

My Most Recent Work

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My most recent work was a creative campaign pitch for the client United Way.

This personally has been my favourite group assignments as it consisted the creative, planning and media aspect of the program. There was never a dull moment while working on this project. This was an opportunity for me to work productively with different personalities to develop a strong strategic pitch. This project was one where innovated thinking was encouraged.

PURPOSE

The purpose of this project was to extend and integrate the current #Unignorable campaign with advertising creative, strategic planning and media management plans in order for a successful campaign to run. This project has been designed to accurately replicated an agency workplace experience to encourage participation and professionalism. A real budget has been set in order to creatively and strategically plan out the #Unignorable campaign.

OUTCOME

Going through all the late night team meet ups, weekly meetings with professors and multiple creative block days, I can say that my team and I were extremely happy with the outcome of the whole project and feedback.

PROFESSOR FEEDBACK

Final creatives and rationale document

UNITED WAY CREATIVES/MOCK-UPS

This image is the landing page that was creatively made. The purpose of this ad was so when the intended target goes onto the UW website, the donation page is the first thing that they see, enticing them to donate to the organization.	This image represents homelessness. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.	This image represents hunger issues in Canada. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.
This ad represents domestic violence in Canada. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.	This is a simple mock-up of the hunger ad on the Amazon website in the form of a Big Box ad.	This is a screenshot of the last frame in the mock-up YouTube ad.
This is a simple mock-up of the hunger ad on the amazon website in the form of a Big Box ad.	This is the innovated idea that my team and I have come up with for the UW campaign. This is an elevator wrap of a child holding a cup underneath of the elevator button. The wrap is strategically placed under the bottom elevator button so when the targeted presses the button, it looks like they are donating money into the child's cup.	This is a mock-up of a direct mail piece that will get sent out to the target once the donate to the United Way organization.

My Work

EIKONIC ACADEMY OF BARBERING AND BEAUTY

Just like United Way, this too was a client project for Eikonic Academy of Barbering and Beauty. Eikonic considered themselves to be "The Harvard of Hair". This client is:

The Perfect Harmony
- Reputable, accredited and education focused but emerging, innovative and heavily cultured.

The Lion
- Fierce and fiery. This represents the passion and leadership of this brand.

Exclusive

- The passion of barbering makes the brand exclusive. This is not to contradict the brands devotion towards hair-styling

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PURPOSE

The purpose of this assignment was to strategically come up with a campaign that will satisfy the client wants. Objectives of this project included:

To raise brand awareness by 50% throughout the campaign period
To increase student enrollment by the end of spring enrollment
To gain 2 clients per student throughout the campaign period

PROBLEM

The main problems that the client had included:

Enrollment Growth
Sales Growth in Salons & Barbershop

This filter mock-up was designed for the client to launch this ad to satisfy the objectives of the campaign. Running an ad on snapchat was chosen as it is able to reach the right target at the right time and at the right place.	This was a mock-up designed to placed on YouTube videos to satisfy the objectives of the campaign.	This was a mock-up designed for the client to post on their Facebook page to satisfy the objectives of the campaign.
This is a direct mail piece that was recommended to be sent out to the desired intended audience in the designated area of 100km from the Academy. The client was advise to use snap mail which allows the client to ensure they are sending out the direct mail to the right target.

EIKONIC CREATIVES/MOCK-UPS

The above document link is a Media Room MOCK-UP made for the client.

OREO

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WE Movement

PROBLEM

unsafe water
poor sanitation and hygiene kill around 1.7 million people annually
600,000 children die a year from illnesses

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WE: is a global movement that believes when we come together, we can created an even brighter world - helping turn on clean water for people around the world

SOLUTION

visibly showcasing "DONATE"
'$25 donations gives one person clean water for life'
Raising awareness for the ongoing issue

WE CREATIVES/MOCK-UPS

INSIGHT / IDEA

INSIGHT: We rely on water every day to survive and just have to turn a tap or purchase a water bottle from the vending machine

IDEA: Children are dying for access to clean water

My Most Recent Work

This image is the landing page that was creatively made. The purpose of this ad was so when the intended target goes onto the UW website, the donation page is the first thing that they see, enticing them to donate to the organization.

This image represents homelessness. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.

This image represents hunger issues in Canada. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.

This ad represents domestic violence in Canada. Left image is in black and white and right image is in colour. This is to represent that when love (donations) is given, colour is filled in someone else's life.

This is a simple mock-up of the hunger ad on the Amazon website in the form of a Big Box ad.

This is a screenshot of the last frame in the mock-up YouTube ad.

This is a simple mock-up of the hunger ad on the amazon website in the form of a Big Box ad.

This is a mock-up of a direct mail piece that will get sent out to the target once the donate to the United Way organization.

My Work

EIKONIC ACADEMY OF BARBERING AND BEAUTY

This filter mock-up was designed for the client to launch this ad to satisfy the objectives of the campaign. Running an ad on snapchat was chosen as it is able to reach the right target at the right time and at the right place.

This was a mock-up designed to placed on YouTube videos to satisfy the objectives of the campaign.

This was a mock-up designed for the client to post on their Facebook page to satisfy the objectives of the campaign.

This is a direct mail piece that was recommended to be sent out to the desired intended audience in the designated area of 100km from the Academy. The client was advise to use snap mail which allows the client to ensure they are sending out the direct mail to the right target.

OREO

WE Movement